Max is transforming part of the San Diego Gaslamp District into Gotham for the 2024 San Diego Comic-Con. The streamer’s The Penguin will make its SDCC debut with a panel, a Gotham Ice truck with free Slush Puppies, and the interactive, immersive Iceberg Lounge experience.
“We are incredibly excited to tap into the rich and passionate fanbase in San Diego this year by introducing them to our new series, The Penguin,” said Pia Barlow, Executive Vice President, Originals Marketing, HBO and Max. “With our in-world activations, fans will have the chance to engross themselves in the underground world of Oz Cobbs’s Gotham, picking up where we left off in Matt Reeves’ The Batman, as we look to generate excitement for the series premiering this September.”
Series stars Cristin Milioti (Sofia Falcone) and Rhenzy Feliz (Victor Aguilar) will make the trek to San Diego for The Penguin panel on Saturday, July 27 in Hall H. Colin Farrell, the titular character and executive producer, will join the panel virtually. Executive producer Matt Reeves, showrunner and executive producer Lauren LeFranc, and executive producer Dylan Clark are scheduled to attend in person and discuss the series as well as launch the release of the series’ official trailer.
The Penguin premieres on Max this September and stars Farrell, Milioti, Feliz, Michael Kelly (Johnny Viti), Shohreh Aghdashloo (Nadia Maroni), Deirdre O’Connell (Francis Cobb), and Clancy Brown (Salvatore Maroni). The cast also includes James Madio (Milos Grapa), Scott Cohen (Luca Falcone), Michael Zegen (Alberto Falcone), Carmen Ejogo (Eve Karlo) and Theo Rossi (Dr. Julian Rush).
MAX’s 2024 SAN DIEGO COMIC-CON THE PENGUIN PLANS:
On Friday, July 26 and Saturday, July 27, Max, in partnership with Giant Spoon, will transform the Bloom Nightclub into Gotham’s famed Iceberg Lounge. Upon arrival at “The Iceberg Lounge” Experience, guests will enter the “Iceberg Descent,” created in partnership with BUCK and VT Pro Design, an immersive experience filled with special effects, haptic technology, interactivity and exclusive content displayed on Samsung big screen TVs. This multi-sensorial, subterranean descent drops users into Gotham’s notorious Iceberg Lounge lobby to navigate through the wreckage left by The Riddler at the end of The Batman (2022) film to reach the party deeper within.
Fans will party with Oz’s crew by venturing through the dark corners of the club for a chance to be inducted into the Penguin’s inner circle… if they dare. This multi-room experience offers complimentary drinks, live DJ sets, exclusive giveaways including a Jefferson’s Bourbon tasting, and photo opportunities including Oz’s iconic purple Maserati — giving partygoers an unprecedented glimpse into Gotham’s criminal underworld. By exploring the main club, guests can discover a password that will give them access to the inner sanctum, 44 Below, the club within the club, diving deeper into the world of The Penguin.
Max is providing 21+ adult fans with three ways to get a chance to receive an invitation to “The Iceberg Lounge” from today through Saturday, July 27:
- Fans can now register on 1iota.com for an exclusive invitation to Gotham’s hottest nightclub, available on a first-come, first-served basis.
- From Thursday, July 25 through Saturday, July 27, Max, in collaboration with Map 360 Collective, is partnering with select local establishments to offer specialty cocktails, bespoke swag and a chance to attend “The Iceberg Lounge” Experience through a limited number of scratch-off tickets. Below are the partners and their locations:
o Gaslamp Pizza | 505 Fifth Ave, San Diego, CA 92101
Sunday – Thursday: 10:00 a.m. – 3:00 a.m.
Friday – Saturday: 10:00 a.m. – 4:00 a.m.
o The Butcher’s Cut | 644 Fifth Ave, San Diego, CA 92101
Sunday – Thursday: 4:00 p.m. – 10:00 p.m.
Friday – Saturday: 4:00 p.m. – 11:00 p.m.
o Osteria Panevino | 722 Fifth Ave, San Diego, CA 92101
Sunday – Thursday: 4:00 p.m. – 10:00 p.m.
Friday – Saturday: 4:00 p.m. – 11:00 p.m.
o Prohibition 1920 | 548 Fifth Ave, San Diego, CA 92101
Monday – Sunday: 8:00 p.m. – 1:30 a.m. - From Thursday, July 25 through Saturday, July 27, the Gotham Ice Truck located in Downtown San Diego (exact location to follow) will offer free Slush Puppies to beat the heat. The cups will feature a QR code, providing a chance to receive an invitation to “The Iceberg Lounge” Experience, revealing the truck’s true inspiration in the spirit of Oz Cobb’s dealings himself: guiding patrons to The Penguin’s exclusive nightclub.
“The Iceberg Lounge” Experience Location:
Bloom Nightclub (Iceberg Lounge) 21+ only
919 Fourth Ave
San Diego, CA 92101
“The Iceberg Lounge” Experience Hours:
Friday, July 26: (Press Preview): 6:00 p.m. – 8:00 p.m.
Friday, July 26: General Admission 8:00 p.m. – 12:00 a.m.
Saturday, July 27: General Admission 7:00 p.m. – 12:00 a.m.
Gotham Ice Truck Operating Hours:
Thursday, July 25: 9:00 a.m. – 7:00 p.m.
Friday, July 26: 9:00 a.m. – 7:00 p.m.
Saturday, July 27: 9:00 a.m. – 7:00 p.m.
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